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Assessing Consumer Attitudes Towards Fresh Milk Consumption in Sri

By Dewwanthi Karunarathna | March 12, 2008

This study evaluated consumer attitudes, demographic and economic factors that affect fresh milk consumption using consumer frequency of fresh milk consumption as the case. It used data collected through a consumer survey conducted in Kandy district at randomly selected super markets, groceries, milk bars and retail shops over the period of April to June 2007.

To weigh up the consumer attitudes, factor analysis was carried out and factor scores were introduced to the final model as independent variables which can be categorized as cost and usage, nutrition, sensory and availability. An ordered logistic regression was carried out to find out the relationship, while controlling for a number of demographic and socio- economic characteristics of consumers such as age, gender, level of education, income, size and composition of the household, ethnic group and presence of diseases that affect fresh milk consump tion. The results suggest that many of these factors have a significant impact on their fresh milk consumption behavior.

A.E.N. DE ALWIS and J. C. EDIRISINGHE

Topics: Resource Management | 3 Comments »

3 Responses to “Assessing Consumer Attitudes Towards Fresh Milk Consumption in Sri”

  1. D.M.N. Fernando Says:
    January 27th, 2010 at 1:32 pm

    this article is good, please send full article.

  2. M.Jayathilaka Says:
    May 2nd, 2012 at 6:19 am

    This is an interesting topic .Pl send the full article

  3. hiran Says:
    May 7th, 2012 at 9:13 pm

    I think full paper is not published in this one. But some recent papers are published here
    http://journals.sjp.ac.lk/index.php/fesympo

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